Addiction treatment marketing often requires a different, more delicate approach. You’re marketing a service that deals with mental health and general wellbeing, after all. Are you looking for ways to drive quality results for your addiction treatment and rehab center? The marketing experts at RxMedia share their best tips and best practices.
What is Addiction? How Does It Look Like?
Before setting up a viable addiction treatment marketing strategy, it’s essential first to understand what addiction is all about. This way, you have a better understanding of your target audience, which in turn helps you craft a tailored marketing plan to generate tangible results.
The National Center for Biotechnology Information (NCBI) defines addiction as a “compulsive need for and use of a habit-forming substance.” It is a unique disorder that is considered both a mental illness and brain dysfunction. People who suffer from addiction are constantly battling to take that substance or compulsive action as a crutch whenever they face stressful situations. Over time, they become dependent on the feeling of escaping reality by repeatedly turning to these vices, even if they lead to harmful consequences.
Because it’s a brain-related condition, there are so many complexities when it comes to understanding addiction. But the good news is that there are several addiction treatment options available today, which is where the need for specialized marketing for rehab centers comes in.
It’s not the usual digital marketing approach when it comes to addiction treatment marketing. The process is more nuanced, especially since the addiction treatment and rehab center space is highly regulated. Are you looking to drive results for your rehab center? Here’s how to go about it.
Starting With Addiction Treatment Marketing
There are many things to consider when marketing an addiction treatment center. Chief among them is the type of treatments and rehab services offered, but not in the way you might be thinking. As with all types of marketing, the starting point must always be about the people you’re targeting.
Addiction is not something people openly talk about. In most cases, they actively struggle to contain it. Sometimes, they live in complete denial. But when they accept that they need professional help, they will probably search the web for it.
Therefore, the primary goal of addiction treatment marketing is to target people in the addiction stage and educate them about the need to seek professional treatment. Walk them through the customer journey and gently guide them to the realization. Only then can you tell them about what types of treatments and rehab services your addiction treatment center offers.
Another vital consideration is the messaging. There are many regulations in place that significantly limit the scope of messaging in the rehab marketing space. For example, you can’t afford to make generalizations about anything. Everything you write about your treatment center and services must be factual.
With these two factors out of the way, you can start building your marketing strategy.
Online Marketing Tips For Drug Rehab Centers
Now that you’re tapped into the right mindset, let’s look at how marketing for addiction treatment consultants works for you in today’s new normal.
1. No website, no marketing
Social media profiles and fancy landing pages are great and all, but if you’re serious about marketing an addiction treatment center, you must have a website. The best addiction treatment marketing websites are engaging and designed for optimal user experience. It’s all about making sure people can land on your website and easily find whatever information they need about your treatments and rehab services.
2. Do SEO, but start with Local SEO
Addiction treatment centers generally have a localized target audience. You want to be able to connect with potential clients within your local service area first. After all, these are the people most likely to come to your center. This is what local SEO is all about — targeting the people in your local area and building their trust in your brand.
3. Go heavy on addiction treatment content marketing
As with most service-based marketing, the key to success is to project your rehab center as an authority figure in the industry. You want to be the go-to resource whenever people search the web for addiction treatment and rehab services. That should be the primary purpose of your content marketing strategy.
4. Be on social, but keep posts tasteful
It can be tricky to navigate social media marketing for addiction treatment centers. What do you post? Will it be well received? More importantly, will it inspire a loyal following? The key is to approach it like any other type of mental illness or brain disorder — with tact and dignity. Even those made with the purest intentions, tasteless posts will only make your profile stand out for the wrong reasons.
5. Use pay-per-click (PPC) advertising to get things going
PPC ads are the fastest ways to introduce your brand to the market. They’re an excellent way to get things rolling in terms of brand awareness and online traffic. One of the biggest hurdles you’ll likely face is obtaining the LegitScript certification, an essential requirement for running ads in the addiction treatment space.
The Smart Way to Market an Addiction Treatment Center
The fact is bringing all these elements together into a cohesive addiction treatment marketing strategy is downright hard — maybe even virtually impossible for startup rehab centers. Plus, there are so many industry regulations to catch up on. The last thing you want is to be stuck in the quagmire with these concerns while also growing your business.
That’s why the smart way to market an addiction treatment center is to simply hire a professional addiction marketing agency to do it for you. This way, you can focus on treating addiction and helping people on the road to sobriety, while the marketing professionals focus on driving admissions to your center.
RxMedia is Your Trusted Addiction Marketing Agency
At RxMedia, we provide the kind of rehab marketing services that drive tangible results for your addiction treatment and rehab center. We have successful case studies to prove it. Talk to us today about your specialized addiction treatment and rehab marketing needs. Visit us at 2121 NW Savier St. STE 124 Portland, OR 97210, or send us an email at firstname.lastname@example.org.