Marketing your business online is one of the essential steps in generating leads and gaining prospective customers. And while there are countless avenues through which you could get the word out about your brand, having an optimized Google My Business (GMB) listing is one of those avenues you cannot afford to slack on.
If you’re a budding business owner looking for more effective ways to cement brand recognition in your local area and drive more foot traffic to your store or office, your GMB listing is a good starting point.
Don’t know what GMB listing is all about or what it can do for your business? Let’s quickly walk you through all you need to know about Google My Business listing and why you need it.
What is a Google My Business Listing?
A GMB listing is a detailed business listing that typically appears on the first page of a Google search. These GMB listings appear just below the ads after you’ve searched for a local business (usually “near me” searches).
These listings contain vital information about the business, including the business name, address, phone number, business hours, photos, descriptions, and even customer reviews. They even have links to your website and your physical store’s location so customers will know how to reach you.
The idea is to provide as many accurate and complete details about your business in your GMB listing. In doing so, you improve your chances of ranking much better on Google’s search results pages, as well as establish trust with your potential customers.
Why Is Google My Business Listing Important?
It’s important because it allows your business to appear in local search results. Today, many people use Google as their primary search engine to look for just about anything they need, especially services and products.
Google is averaging around two trillion searches per year, so there’s no better place for your business details to appear than on such a popular platform.
Basically, with an optimized GMB listing, your business will show up on local search results, and your business’s online presence will become more prominent.
Why Do You Need a Google My Business Listing?
Online Visibility for Your Business
Having a GMB listing increases your online visibility by appearing on a Google search result page. Perform a Google search now for a local business in your area. Below the Google Adwords advertisements, which are always on top of a Google search result page, you should see a map with three local search listings.
This portion is called the Local 3-pack, a spot for three local listings. Most businesses are vying for this spot by creating a listing for their business with complete and accurate details. Now imagine you’re in a hurry (like most online users are). Would you bother scrolling down to see the rest of the results, or will you turn your attention to those listings at the top of the page?
Attract More Potential Customers
GMB listings give you the ability to share information about your business, like your open hours, contact information, and business address. You can also upload images, offers, or announcements to entice potential buyers to try what you’re offering. They will also be able to click a link that will bring them to your website or your physical location through Google Maps.
If potential customers see enough details that answer their questions, they will likely be more encouraged to try your products or services.
Gain Their Trust Through Reviews
Prospective customers, who have seen your listing and are still on the fence on whether they should take the plunge, will more likely look for reviews by customers who have tried what you are selling. According to a survey, 88% of consumers trust online reviews.
When you have created a complete and accurate listing, it may be enough to pique their curiosity, but glowing customer reviews are the ones that will win their trust.
Answer Questions in Real-Time
You can activate the messaging feature in your listing so that potential buyers or repeat customers can reach you easily if they have questions. Answering your prospective customers’ problems in real-time will make them feel like they are transacting with a legitimate business and not just a random business listing. Repeat customers will also appreciate you taking the time to answer some of their queries.
Expand Traffic and Sales
Increasing foot traffic in a website is one of the challenges in having a business. Why do you need to expand your site’s traffic? Because growing your website traffic will eventually result in increased sales. The more people who are landing on your website, the higher the chances of getting more deals. It’s a no brainer, right?
Gain Insights About Your Business
Your GMB page has an “Insights” section that shows you how your listing interacts with your audience. Like your search queries, where customers find you on Google, direction requests, and other analytics will help you understand your listing’s strengths or weak spots. These factors can help you form a more potent marketing strategy for your business.
Do You Have to Pay for a Google My Business Listing?
Not at all! Google My Business listings are free, though you’ll have to first sign up for a Google My Business account to manage the info in that listing. And a GMB account is also free. Your business gets to appear on a Google search result page for free.
That’s why this is a marketing tool every business should utilize.
Can You Delete a Google My Business Listing?
Yes, but the process can be a bit tricky. Almost everyone is asking how to delete their GMB listings. On GMB’s Help Center, you can remove a Business Profile (another term for a listing) from your account, thereby removing your ability to manage it. Still, it may continue to show on Google.
Some experts suggest marking your business as permanently closed, and after several months, Google will delete it.
The Bottom Line
Google My Business listings are an excellent way to stay ahead of the competition by marketing your business on Google for free. It’s a perfect tool to attract more customers and gain their trust while taking care of your present clients. It will also help you formulate better marketing strategies by allowing you to analyze your potential customers’ behaviors and show you your blind spots.
This opportunity enables business owners to up their game to promote their business online and make an impression on potential customers with their online presence. Ready to leverage GMB listings for your business? Turn to RxMedia today! We are a team of dedicated, experienced local SEO experts with a proven record of positioning brands for success and growth.
Call us now at 503-974-3297 or reach us through our contact form to get started.