Digital marketing has come a long way. Many experts would even argue that traditional marketing is basically dead and digital marketing is the only way to go. After all, advancements in technology and how the internet can be easily accessed by anyone today have drastically changed how people learn about products and services, and even buy them.
Marketing campaigns in this digital age have evolved over the years as well. Formulating marketing strategies and campaigns may be time-consuming and requires enormous investment. However, once a company gets it right, the positive ROI a business will rake in alone will make it worth all the effort.
For all its popularity, however, not everyone understands how these digital marketing campaigns work. Sure they may have a general idea of the basics, but understanding how to actually formulate a winning digital marketing campaign is often beyond them. And that’s why we have so many instances of trial and error processes, many of which have led to waste of resources and no tangible results.
With that in mind, we’ve rounded up some of the marketing campaigns of companies who know what they’re doing for your inspiration to help you put together a successful campaign for your brand.
What exactly is digital marketing?
Before we enumerate some of the best marketing campaigns from companies, let’s first define digital marketing in layman terms.
Marketing is all about connecting with your audience and encouraging them to take action. Digital marketing is a form of marketing that includes all forms of marketing efforts that are done online. Businesses and professionals aim to connect with their current and prospective customers through various online channels.
Our Top Picks for Digital Marketing Campaigns to Inspire You
Slack didn’t just transform the way teams do office communications; it also made its way to become the fastest-growing business app of all time. In only four years, this company is now being valued at $5 billion. Slack’s initial growth was owed to word-of-mouth marketing, partially due to its founder, Stewart Butterfield, who was also the founder of Flickr.
They didn’t have a fancy digital marketing plan. They simply provided a solution to a problem and relied on word-of-mouth so that people will know more about them. They solved team communication barriers and difficulties, like endless email chains, by creating an app that made communicating at work more streamlined.
Slack knew that selling a product is not enough; you have to sell a solution that works. The company also ensured a positive customer experience by making their app so easy to use that it only takes three clicks. A solution to a problem and a positive user experience is what you’ll find at Slack’s core marketing campaigns.
Dove has transformed its brand from being a soap maker to becoming a brand that challenged conventional beauty standards through its digital marketing campaigns. Dove’s “Campaign for Real Beauty” aimed to enhance women’s self-confidence and make them comfortable in their skin. Their sales within the first ten years and went on to become the leading soap brand in the US.
Dove knew that they were selling a beauty product, and they also knew their audience. Knowing your target customers’ underlying pain points and how to mitigate them can make a world of difference. Understand your target audience’s larger goals at hand and find a way to provide them.
Aside from selling beauty, Dove made a point in advocating body positivity, acceptance, and self-esteem. Using captivating and provocative marketing materials that touched on their target market’s pressure points made them one of the most relevant brands until now.
Lyft became a company that’s worth $24 billion through the use of pop culture and entertainment. The company’s rapid growth can be attributed to its digital marketing plans that focused on brand partnerships and maintaining a fun brand reputation.
They partnered with celebrities with friendly reputations like Jeff Bridges and Tilda Swinton to capitalize on the idea that people prefer to support companies run by good people. They also partnered with Netflix and Taco Bell to create fun marketing campaigns for their patrons.
Since 83% of Americans are more likely to purchase a product or service if recommended by a family member or a friend, Lyft depended on verbal recommendations from satisfied customers to facilitate their growth. They were able to do that by creating a referral program that rewards discounts to their present customers while also attracting potential ones.
What are the main aspects of digital marketing?
Digital marketing has several aspects that contribute to its success. Some experts may even have differing views on which factors are more important, but most of their lists almost always mention the following:
Search Engine Optimization (SEO)
A part of what makes online marketing successful is by garnering high rankings in search engines through SEO. The idea here is to make your brand visible and searchable on the web for relevant key terms relating to your business.
Content marketing allows you to reach out to your target audience and introduce your brand. Quality content doesn’t just help you in your rankings; it also allows you to include CTAs for your audience. Every successful digital marketing campaign has quality content marketing at its core.
Social Media Marketing
Every digital marketing agency will agree that social media marketing is a valuable component. Billions of active social media users’ decisions can be influenced by what they see on the various platforms. Plus, you get the chance to converse in real-time with your audience and build lasting relationships.
Digital marketing campaigns need a platform on which to grow. A fast-loading, mobile-responsive website is usually the starting point.
What are the different channels of digital marketing?
- Video marketing — 74% of marketers say video has a better ROI than images
- Email marketing — For every $1 you spend on email marketing, you get an average return of $42
- Content marketing — 40% say content marketing is essential in their overall marketing strategy
- Social media marketing — 54% of users use social media to research products
- SEO — SEO drives 1000% more traffic than organic social media
- Paid Ads — Google’s Display Network is so wide that it can reach over 90% of online users across the globe
How can digital marketing help businesses to be successful?
The best thing about digital marketing is that it allows you to reach your target audience right where they usually congregate — the internet. Almost everyone goes online these days, some way more than others. The point is, digital marketing allows you to reach this crowd through various channels.
This allows you to reinforce brand recognition, build and maintain relationships, explore new opportunities, and even provide an avenue for scaling your business. But most importantly, digital marketing allows you to directly address your target audience wherever they may be in the world.
It’s like a sniper rifle versus a shotgun. With a sniper (digital marketing), you get to pick your targets even if they’re far away, and you mostly just need one shot. With a shotgun (traditional marketing), on the other hand, you need to close, and because the bullets tend to scatter, there’s no guarantee of hitting your target.
Talk to RxMedia about your digital marketing needs today!
RxMedia is nothing like your standard run-of-the-mill digital marketing agency. For one, we’re genuinely passionate about delivering tangible results for our clients. So when we create digital marketing campaigns, we always make sure they are backed by in-depth market research and proven marketing strategies.
Get started with a FREE consultation today by calling us at 503-974-3300 or through our contact form.