How to Calculate the Lifetime Value of Customer for a Marketing Campaign

Despite our best efforts to romanticize digital marketing, it’s basically just math. Sure, design and user experience play a big role but those things can all be tweaked based on the numbers. That is what makes digital marketing so ✨GLORIOUS✨...everything can be tracked, analyzed, crunched, and calculated to determine exactly whether you are making money….or…

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Read more about the article What is Google My Business and How Can it Help Your Business?
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What is Google My Business and How Can it Help Your Business?

"Why do I need to promote my business online?", this is a common question among traditional business owners. There are still a lot of brick-and-mortar businesses that aren't aware of what Google My Business is and how it can potentially grow their business in this digital age. via GIPHY You may be one of these…

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5 Reasons Why It’s Worth it to Invest in SEO this 2020

What is SEO? Let’s say you have a startup salon, you want to promote your business online so you spend your time and effort crafting the best website design and content. But ever since your website launched, you’re confused to find out that 100% of your website views have only come from you! So now…

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Why is SEO important during this COVID-19 pandemic?

This COVID-19 pandemic has taken the world by surprise, and this surprise has forced a sudden change in behavior of businesses and the market. A lot of businesses have tried to cut down on costs, especially on advertising.  Many businesses are contemplating the following: Is it a good idea to give up on SEO in…

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