Buena Vista Health and Recovery Centers
How we used Google My Business to drive over 35 admissions to this addiction treatment center in October 2020
Driving directions clicks
Buena Vista Health & Recovery Centers is a full-service mental health and addiction treatment center located outside Scottsdale, Arizona. It opened its doors in 2018 with a vision for being a special place for healing and wellness. We first contacted Buena Vista through cold out-reach in 2018. Rather than pushing an ill-planned (no pun intended) attack to smash their way to the top, we presented a deliberate, data-driven long-term plan to establish dominance in their own backyard. They quickly understood the unique value Google My Business and Local SEO could play and gave us an opportunity. The results have been growing ever since.
One of the costliest marketing mistakes that new businesses make is that they try to do too much. They try to focus on the entire market and try to reach prospects across every possible channel. The problem is they don’t really have the depth or expertise to do all that, so their efforts are often just average – not compelling.
Google My Business
Our digital doctors began work on their GMB profile, fleshing out every field with detailed information about their center, ensuring consistent citations, and optimizing for “near me” searches. We started with their GMB for the Cave Creek location and had good results. We then implemented the same strategy to the rest of their locations in the Phoenix & Tucson Metropolitan Areas. In a short period of time, we were able to outrank older more established competitors.
Conversion tracking consultation through Hubspot
Once the leads started to trickle in, we used call tracking metrics and HubSpot marketing suite to track patients all the way through to actual admissions.
In their first 6 months of contracting with RxMedia:
“I’ve been working with RxMedia since I started with my new company this year and am continuously impressed with everything RxMedia does for us. Their employees are not only great at what they do, but are super personable and always willing to help out! We can see the incredible quality of their work directly through the leads we get and we’re very pleased!”
– Emily Minerowicz, Buena Vista Health and Recovery Centers