If you want to get your business out there, online and digital marketing are the ways to go. A 2020 survey by Bright Local found that about 93% of consumers use the Internet to look for local businesses, with 34% searching every day.
While there are many ways to go about it, there are two main methods through which potential customers can reach out to you: Google My Business vs Google Organic (or organic SEO).
However, many businesses confuse the two. Both of them prove to be very effective in getting search traffic, but they each have notable features that make them different. That’s why in this article, we’ll discuss their differences and how you can optimize each to grow your business.
Google My Business vs Google Organic: What’s the difference?
Google my Business (GMB) is a Google feature where you can make a listing of your website and be verified by Google as a legitimate brick-and-mortar business. Google Organic, on the other hand, is the result of all of your SEO efforts to gain organic traffic, clicks, and reach your goals through Google. Though both aim to get more clients or customers to monetize your business further, their functions are completely different from each other. If you’re looking for experts to handle your GMB as well as your organic traffic, get a free consultation with RxMedia!
Organic SEO (Search Engine Optimization)
Organic SEO refers to methods that improve a business website’s visibility and make them search engine-friendly to drive in more organic traffic. SEO helps sites get a higher ranking on organic, unpaid search engine results pages, such as Google.
Moreover, multi-location SEO aids in managing mentions of your business all over the Internet and also on-page optimization. Search engines (i.e., Google) look at how your business’s information– name, address, contact info– appears across the web, with or without links, to determine how to rank you in local searches.
Writing high-quality content, internal linking, boosting keywords, and incorporating metatags are just some strategies you can use to improve your site’s page rank. Black hat SEO methods, like keyword stuffing and link farming, can also boost SEO but are not encouraged.
Using organic SEO in its truest sense is a better tactic as it will grow, expand, and adapt to the consumers’ wants and needs, much like living organisms.
Google My Business
On the same note, Google My Business (GMB) hones in on how local businesses appear on Google products, like Search and Maps. This free tool helps potential customers find businesses that serve customers in a particular location or within a designated area.
Look at it from a customer’s point of view. You’ve heard about an establishment that’s worth checking out. If you look up your services on Google, what will you see?
It’s imperative that you maintain a presence on GMB, so potential customers can discover your products and services, find your location, or contact you.
GMB can also boost your content and ranking with local SEO. If your business is Google verified, you double your chances of being considered reputable by consumers. Plus, you put your presence at the top of search results and have a better chance of being in the local 3-pack.
How To Maximize Google Organic
1. Create quality content
Meaningful and relevant content is a simple yet effective way to get an audience’s attention. It serves as “bait” in keeping them on your site, also known as dwell time. This, in turn, significantly affects your organic ranking.
Quality content not only captures an audience but entices them to go back to your site, getting you more traffic.
More than that, good content could make site visitors bookmark that page on Chrome. With 45% of the share in the Internet market, Google Chrome is considered one of the most popular browsers. So, getting bookmarked on Chrome potentially improves your website’s ranking.
2. Use images
While worded content is effective, content purely with words can bore the viewer and make them click away. High-quality images can capture their attention and serve as a break from reading.
Additionally, there are ways to optimize images to improve page load time. Firstly, check on factors like format and file size as they are critical in boosting your organic ranking. Big images take a while to load, so it’s a good idea to resize or compress them.
Using keywords in the image’s title, caption, description, alt tag, and file name can also help your organic SEO.
3. Create a captivating meta description
When you search on Google, you’ll see a set of words below the title of each result– those are meta descriptions. They act as a “window” to give a peek into the page’s content.
This small snippet is critical because it’s what makes a consumer decide whether they should click on your page (click-through rate).
With that said, the text must be compelling enough to captivate the viewer and swell the click-through rate. Also, insert keywords strategically. This proves to be critical because words that match with the searcher’s query are in bold.
4. Optimize keywords
The importance of keywords comes up a lot in this article, and for good reason. They are vital in determining if SEO rankings will sink or swim.
Keyword research is the foundation for your organic ranking. Luckily, several tools are available that aid in picking keywords to create your content around.
Long copy content is more useful than short ones because you can fit more information and more keywords in it. In addition to that, it amplifies dwell time and adds opportunities to insert external and internal links.
How To Optimize Your Google My Business Listing
1. Make sure the information on your listing is complete, accurate, and up-to-date
First and foremost, you’ll need a Google My Business profile and account. Essentially, the GMB account optimizes your GMB profile.
It’s important that your GMB profile is complete because it’s a factor in ranking higher in local search results. It also increases the number of actions consumers can take when seeing your profile.
The vital pieces of information that needs immediate input are your NAP (name, address, and phone number), website, and hours. Other elements (like category and attributes, and products and services) need more thought but hold significant gravity because they show what your business is about.
Lastly, be meticulous in checking that everything is accurate and current. This includes making sure that your business name on the listing is exactly the same as your physical signage, as well as other online listings. You don’t want confusion surrounding your business.
2. Add photos
Similar to traditional SEO, GMB finds that photos are an excellent marketing tool. Research finds that businesses with photos on their GMB profile get 35% more click-throughs to their sites than those who don’t.
Consumers also want to see your business. It gives them assurance that you are legitimate and how high your service/product quality is.
3. Encourage and respond to reviews
There are plenty of benefits to asking your customers for reviews. For one, customer interaction through responding to their reviews shows that you care about them and value their feedback.
In addition to that, positive reviews can attract potential customers when researching your business. They can also increase your business’s visibility in search results.
So, invite your customers to send their feedback your way. If you do receive a negative comment, take it as a learning opportunity. This will further show them that you do value their opinion.
Whether it’s Google My Business vs Google Organic, both areas need the best optimization to rank high in Google’s search results. Need help boosting organic traffic nationwide? RxMedia has got you covered. From local and national SEO to pay-per-click advertising, from website design and development to content marketing, we can do it all. You can visit us at 2121 NW Savier St. STE 124 Portland, OR 97210, contact us at 503-852-5113, or go to our website.