And yes, the title is literally what this article is all about—putting you on the map. Many small businesses are in a never-ending struggle to get more customers. Even with a social media page, it’s still hard to reach more customers even if you follow the cardinal rules of content creation.
At this stage, putting your business on the map (actual Google map) is not just a much needed competitive edge, but also another potential source of direct traffic.
That’s just one of the things a well-optimized location page can do for your business. At the end of this article, you’ll know more about location pages and why they are such an essential cog in the ever-growing machinery that is local SEO.
What Is a Location Page?
A location page may sound unfamiliar, but it’s your landing page. However, a location page is more specific than a landing page because it actively targets the “location” where your company services.
For example, Buena Vista Health & Recovery Centers is a leading addiction treatment center serving residents in Chandler, Scottsdale, and Tucson in Arizona. The idea then is to create a separate landing page for each of these locations.
Well researched keywords are then inserted into the content of these location pages alongside the city name, and sometimes even the state name. So, for instance, if we’re targeting “medical detox” as a keyword for Buena Vista, the keywords would read something like “medical detox in Chandler, AZ” or “substance abuse therapy in Scottsdale, AZ,” and so on.
What does this do for my marketing?
Well, for one, it helps you target potential customers in those cities more directly. Additionally, these geo-specific keywords help your website rank better for local searches in that location.
How Do You Create a Location Page?
Creating a location page is not as easy as making a Facebook account. Again, this is an SEO-specific page. So, you need an SEO expert and a pretty good content creator for this. Now, assuming that you’ve engaged an SEO service provider, how can you help them create a location page? Here are the key elements they need from you:
The most vital of all location page information is the NAP, which stands for name, address, and phone number. If this is missing on your location page, you already failed at local SEO. Nonetheless, SEO experts aren’t newbies to skip this part. That’s why hiring them can save you some time.
Additionally, make sure that the NAP you provide is correct to the letter. Remember, wrong spelling is wrong. If your address or name is incorrect, your local SEO can go down to waste.
Customers will love it if you show them photos. Photos of what? Well, you need to have location-specific images. Take a picture of your storefront and include a nearby landmark. Photos can help customers locate your store quickly. Aside from the physical storefront, take pictures of the interior as well.
“Are they open?”
That’s the first question every potential customer asks once they’re interested in your business. So it’s vital to include your operating hours on the location page. Be specific about your hours. If you have lunch breaks from 12 noon to 2 pm, include them so that customers will know that your store is closed during these hours. If you don’t open on weekends, have this information as well.
Description of Business Location
This part of the location page is where you sell yourself to consumers. Your description must be unique and engaging but too sales-y. What do you need to describe? Here are the key points:
- Services offered
- Products and specific brands
- Nearby locations and landmarks
- Unique selling proposition
- Menu (for restaurants)
Take note that the description must be location-specific. Again, that point must be stressed out.
Your call-to-action statements must be business-specific. How? Check out the examples below:
- WEAK: Call us now
- STRONG: Reserve a table now
- Spa and Massage
- WEAK: Reserve a slot now
- STRONG: Book your session now
- WEAK: Inquire now
- STRONG: Book an appointment now
Directions and Map
If you want your customers to visit your store, don’t let them do the searching. Always be two steps ahead and show them your pinned location on the map. Showing a map on the location page makes it easy for customers to visit you since they’ll have an idea of the streets or roads. If your store is inside a mall, include directions like “Go to 2nd floor, turn right. We’re right beside [landmark]”
Now, what’s a schema? A schema is a semantic vocabulary of tags that helps your website’s code look charming for the search engine. That’s the simplest definition you can get and why you need SEO experts to handle your schema.
Title and Meta Descriptions
This part is SEO 101. However, your title needs to be location-specific again. Instead of saying “Affordable, Trusted, and Excellent Legal Services,” you need to be specific and concise by dropping all those adjectives and merely saying “Legal Services in New York.”
For meta descriptions, it needs to be convincing yet concise. It can be a direct selling offer (e.g., …call us now at) or a hook (e.g., …curious now? Click to know more).
How Do You Write a Location Page?
Writing a location page needs to be in-sync with your brand’s voice. It must sound like how you talk and engage with your customers. If you hire an SEO agency for this, the writers will study your website and mimic your tone. Moreover, here are some general tips to remember:
- Be concise.
- Use business-specific words.
- Avoid jargons as much as possible.
- Avoid discriminatory remarks or slang.
- Always check your grammar.
- Be “light;” use easy words.
What Is Localized SEO?
Localized SEO is not a new concept — it’s basically SEO but for the primary aim of dominating local rankings. Traditionally, people think that SEO is a universal technique to increase your website’s ranking. However, not all companies can benefit from global ranking. That’s why some companies opt for local ranking because it’s where their business operates.
How Do You Know If You Need Local SEO?
The main trigger point is if your competitors are ranking solo on the search engine. Just imagine your competitors getting all the audience while you’re getting nothing. However, don’t wait for that to happen.
Let’s help put your business on the map today!
The RxMedia team works tirelessly to deliver tangible results for our clients. Let us work with you to stake your claim in your local area and drive more traffic your way. Give us a ring at 503-974-3297 or fill out our contact form to schedule your local SEO consultation.