Smartphones and tablets are some of the best inventions of the 21st century. They’ve become so integral to our everyday lives thanks to their portability and packed features. Want to order pizza? Or maybe, watch a movie? Want to check your symptoms? All of these can be accomplished with your mobile device — Life has never been so convenient.
Now take a step back to consider why you need a website in the first place. It’s so you can reach your target audience right where they are. And right now, they’re on their phones and tablets, some are even on their smartwatches. That’s why it’s not surprising that mobile internet traffic accounts for more than 55% of total web traffic.
This reason alone is enough to warrant creating a mobile website for your business. Not yet convinced? Let’s break down the statistics for you, as well as four compelling reasons why a mobile-compatible website is fast becoming the norm in digital marketing best practices.
Percentage of Mobile Users Vs. Desktop Users
According to 2020 stats, 50.48% of internet traffic is from mobile devices, while 46.51% is from desktops. Since 2011, the percentage of global mobile traffic has seen a steady incline.
Thanks to innovations in technology that increased smartphones’ and tablets’ processing power, mobile devices have become a more popular device to use when browsing the internet, making it all the more important to have a mobile-compatible website.
Apart from the fact that they’re portable, most mobile devices are also priced cheaper than most desktops. And that makes them more accessible to more people.
Here are some of the reasons why your business needs a mobile-friendly website:
Improved User Experience
Today, user engagement is key to effective digital marketing. Most internet users won’t stick around on a website that doesn’t translate well on their mobile devices. They’re more likely to leave your site and look for a mobile-compatible website.
Ensuring that your website is easy to navigate, read and share its content, and look aesthetically pleasing on a smaller screen will give your website’s visitors a great user experience. And that, in turn, will make them more likely to engage with your business and stay on your site.
The Percentage of Mobile Users Is Continuing to Grow
The percentage of mobile users is increasing and is projected to climb further in the coming years. That’s why local businesses should begin tapping into this market share of users using their marketing strategies.
A mobile-compatible website is the first thing to consider before delivering your marketing strategies to this growing market share of users. No matter how good your marketing strategies are, if your target audience doesn’t connect with your material due to poor design and navigation, it would’ve all been for nothing.
Search Engines Prefer Mobile-Compatible Websites
40% of people search only on a smartphone. Search engines provide opportunities for websites to connect with potential buyers who are further down the funnel because they’re already looking for something specific. However, search engines like Google penalize websites that aren’t mobile-friendly, which could hurt your ranking.
Most users who search for products or services on their mobile devices have focused local searches, while those who use desktops are typically searching for generic information. An example of this would be when people are driving, and they’re looking for a gas station or a convenience store. A mobile website will allow your business to cater to mobile users who are looking for something specific that you offer.
Stand out From Competition
If your competitors don’t have a mobile website, but you do, that would be to your advantage. Even if your business isn’t a user’s first choice or they haven’t heard about your brand yet, if the buyer’s first choice doesn’t have a mobile-friendly website, there’s a high chance that they’ll just abandon it. And then they’ll keep looking for a better website. Wouldn’t it be great if that website happens to be yours?
Why Is It Important to Have a Mobile-Friendly Website?
Some of you may already have a website that’s designed mainly for desktops. And you are now wondering how to make a desktop-only website mobile-friendly. But some business owners who don’t handle the marketing aspect of their business may be asking why.
The importance of having a mobile-friendly website lies in the growing percentage of mobile users. One way of anticipating this growth is to ensure that your website will work well when viewing it on their mobile devices. This growth will also most likely affect a change, especially with search engines, which will most likely create changes in their ranking policies to accommodate the growing market.
It’s like hitting two birds with one stone. Building websites with responsive designs mean that they work well with a desktop or a mobile device. There’ll be no need for you to maintain two websites. Websites with responsive designs also have faster loading times, which users prefer and significantly help with your rankings.
How Do I Make My Website Mobile-Compatible?
There are plenty of ways on how to make a desktop-only website mobile-friendly. Let’s share with you some of the most common and easiest to do.
First, you’ll need a website theme or template that’s mobile-responsive or better yet, designed for mobile-only sites. Try to strip back your content, as well, to help in making your site’s loading time faster. This means your content should be straight to the point. No room for fluff.
Avoid using Flash since not all mobile devices can play media that’s dependent on Flash. You can also opt to use large, readable fonts since most mobile devices’ screens are smaller. Change your buttons’ sizes and placements and space out your links.
Lastly, reduce or eliminate your site’s pop-ups. They may look cute on desktop, but on mobile, they’re a nuisance, especially in cases where the close button is hard to find on the screen. You’d be surprised how many people have exited a website simply because the pop-up was blocking their view and not allowing them to properly navigate the site.
The increase in mobile users will bring forth the need for mobile websites. And as more businesses catch on to the benefits of mobile-friendly websites, they will most likely become a necessity in the near future. So local businesses should start early to get ahead of the competition.
Need professional help with building a mobile-compatible website for small businesses, talk to the experts at RxMedia today. We offer a complete lineup of digital marketing solutions, including top-quality website designs and developments. And because we are always up to date on current best practices, you can be sure that every website we build for you is fully mobile compatible. Contact RxMedia now to get started.