Search engines are similar to libraries, but instead of housing multiple copies of books, they collect copies of web pages all over the Internet. When a person looks for something using a search engine like Google, it scans through its collection or index and shows you the best results to the keywords you typed in.
Search engines do this by using a program called an algorithm. These algorithms are efficient databases that consider many factors like the words of your search, the activity of pages available, quality of sources, your specific location and settings, and relevance of existing sites. However, these factors are all affected depending on the category of what you searched.
Search Engine Optimization or SEO functions by optimizing a website to show search engines that the content you produce is one of the best results for the topic asked by users. SEO is a practice and strategy used by many online platforms to increase the quality and quantity of activity in their websites through organic search engine results. It affects the visibility or traffic of a website if it is done correctly.
What is On-Page SEO?
An effective Search Engine Optimization comprises multiple strategies, but these strategies fall under two main categories; Off-page SEO and on-page SEO.
Off-page SEO is activities that happen outside of your site, including links in different places on the Internet and other external signals. These are often elements you can’t control.
On-page SEO on the other hand is a method of intentionally optimizing elements within a website to improve ranking in search engine result pages (SERP) and achieve organic traffic in the website. This strategy involves adjusting and improving a page’s content, HTML source code, internal links, meta-data, and more.
The ultimate goal for on-page SEO to be effective is to help users and search engines easily accomplish the following:
- Recognize what a webpage or website is all about;
- Distinguish a particular page as a relevant base on the search done (through the use of a particular word or set of words in a query);
- Acknowledge the page as useful and boost its ranking on a search engine results page (SERP).
Many factors influence a website’s ranking on search engine results. However, the factors that impact rankings the most are the following:
- Page content– it’s vital to create good content that supplies a demand in the information market and can be linkable. Search engines will be more likely to rank a page higher if content can be shared and disseminated to users. Good quality content of a page adds worth and a good ranking in its search result position.
- Good Title Tag– a title tag is an HTML component that dictates the title of a webpage. It is a major factor in helping search engines recognize what your page contains, and gives users the page’s first impression. Title tags are often shown on search engine result pages as headlines that are clickable. The optimal length for a title tag is 50 to 60 characters.
- URL– hierarchy of a website’s information must be reflected accurately in a URL. This information will add to the relevance of a website in search engines. If a URL has a good and concise structure, search engines will be able to present the correct queries. This adds to the importance of a website and its relevance metric in the eyes of search engines.
- Image Optimization– although quality content is important, adding additional visuals and web elements can improve your page or website. Images and graphics not only give good aesthetic value but also boost overall on-page SEO strategy. One can do this by putting good ALT tags on photo descriptions as well as file names of images with good keywords. This way search engines will be able to index the visuals you decide to post.
What is On-Page SEO in Digital Marketing?
Digital marketing comprises marketing strategies and methods that use digital and electronic devices, as well as the Internet. Businesses nowadays utilize marketing through digital channels like search engines, social media, email, and other online platforms to create connections between them and current or future customers.
Digital marketing is a way to reach a bigger audience that is most likely interested in buying your product or service. On-page SEO helps digital marketing in terms of effectively implementing strategies for a site to be more accessible to future customers, and attain good website activity.
On-Page SEO in digital marketing also helps with:
- Website visibility and ranking in search engines
- Page consistency and integrity
- Quality web traffic
- Positive customer experience
- Optimized page usability
- Good content value
Why is the On-Page SEO Important for a Website?
On-page SEO enables search engines to analyze your website and the content relevant to it so that it can connect you to users who are looking for topics related to your site.
Search engines constantly update their algorithms to cater to users’ queries and bring up more accurate results based on what they need. This also means that websites must make updates and alterations so that they can be more visible and accessible to these customers despite the constant changes.
SEO for a website and its content must be updated and optimized to cater to the new algorithms of search engines. Constant evaluation and optimization will help a website rank higher and appear first in the search engine result pages.
Even if you have a small business or a big one, optimizing your website’s on-page SEO will bring your products and services good results. It’s proven that SEO is still very popular because it has an extremely reliable return-on-investment (ROI) outcome.
On-page optimization is proven to have one of the best ROIs, especially considering it is low cost and has long-term benefits that allow pages to grow and retain good page activity for many years.
It is vital for any business because it brings your website opportunities to be more available to users. These users search for products or services related to what you are offering. If you don’t have a good SEO strategy, your site and business might be just pushed down and overtaken by your competitors.