Search Engine Optimization or SEO is the process of optimizing your website with not just quantity traffic but more importantly, quality traffic so that more relevant customers will be able to find you and visit your business.
Building a winning SEO strategy for your business begins with your approach to content writing. You could put together a pretty darn good article, but if it is unable to outrank the thousands of other articles on the web with a similar topic, it won’t bring the desired results.
With that in mind, let’s take a look at how you can tweak your content in line with SEO best practices.
Building a winning SEO strategy for your business begins with your approach to content writing. You could put together a pretty darn good article, but if it is unable to outrank the thousands of other articles on the web with a similar topic, it won’t bring the desired results. With that in mind, let’s take a look at how you can tweak your content in line with SEO best practices.
What is SEO content writing?
At its core, every piece of content you publish should speak directly to the reader. But first, they must be able to find it. That’s where the SEO part comes into play. If you didn’t know before, SEO stands for Search Engine Optimization. It deals with ensuring high visibility for your publications through optimized searchability and high ranking on a search results page (SERP).
In simplest terms, SEO content writing is all about delivering quality content that is searchable and easy to find on the web. Consistent high-ranking SEO articles can pull your brand out of obscurity and into the limelight. This helps establish your business as an authority, ensures more quality traffic, and greatly improves conversions.
How to create SEO articles?
It can be tricky trying to strike the perfect balance between producing well-written, engaging content, and optimizing it for search engine crawlers. As of early 2020, there were over 200 factors that Google takes into consideration when ranking a web page.
That’s why it’s important to approach every content writing with SEO best practices at the foundation. Here’s how:
1. It starts with the right title
If the title of your SEO article is not interesting enough to warrant clicking on it, then the purpose of publishing it is already defeated. Aim for something short and catchy, yet relevant to the topic you’re writing about. The title should also be specific enough to guide the rest of the content. Let it intrigue your target audience because if they are not sold on the title, they most likely won’t bother reading the rest of the article.
2. Prioritize quality over quantity
This goes without saying, of course, but allow us to say it anyway, given its importance. It’s one thing to entice readers with a captivating title; it’s another thing entirely to keep them on the page.
Today’s readers are smarter and more internet-savvy than ever. Certain things you might deem to be minor, such as a typo or a few missing punctuations, can be enough to tick people off and cause them to exit your page.
Double-check everything before you publish your SEO article. More importantly, don’t add irrelevant information for the sake of trying to hit a specific word count requirement. It will only confuse the reader and page crawlers.
3. Write targeted, relatable content
How well do you understand the people you’re writing the article for? Can you speak and write in their lingo? Does your article directly address their pain points and provide valuable answers to their questions?
Every content you write should be reader-focused. But beyond that, it should be relatable. People should be able to read your article and nod their heads and be like “yea, this writer knows exactly what I’m going through.” This builds trust and, ultimately, sales.
4. Insert keywords naturally
Keywords are how search engines can identify what your article is all about. They are common search words or phrases relating to a particular topic. If people search for these keywords and your article contains said keywords, then the search engine will include your page in the results page list.
The key is to insert these keywords within your article in a way that they make sense in that context and read naturally. Also, it would be a bad idea to overstuff the content with keywords in an attempt to rank higher on the SERP list. Google’s algorithms are hella smart and can easily detect such a desperate act.
5. Structure the content for easy readability
When you first landed on this page, did you immediately start reading from the first word at the top, or did you scroll down and skim through the page first? Online users generally read word-by-word only when they are truly interested in the content.
Most of them will just scroll through, picking up any highlighted or bold typed sentences along the way, before deciding to commit to actually reading the article. Thus, you’ll need to structure your article in an easy to digest manner.
Use subheadings to break up bulky paragraphs, outline each point clearly, and let the content flow naturally. Capture the reader from the first sentence and guide them through the rest of the page, one valuable sentence after the other.
6. Utilize relevant images and other graphics
Sometimes words alone are not enough to make your point when writing for the web. Use images, infographics, even videos to grab attention and keep the reader engaged on the page.
Most times, a simple illustration can do in a few seconds what would require 500 words to explain. These designs add a certain visual appeal to your page and can improve retention rates, as well as conversions.
7. Include metadata
Meta titles and descriptions help the reader have a snapshot view of what a page is about on the SERP list. It’s important to nail these elements since they can determine whether or not the reader clicks on the page or keeps scrolling down.
Metadata should include the primary keyword(s) and any unique selling points that might convince the online user to want to read more.
Content quality and high visibility must be a cohesive, holistic goal in any SEO strategy. That’s how we see it here at RxMedia. We have aligned our local SEO and content marketing services to drive big, measurable results for your addiction treatment center or speech pathology clinic.