No matter your company’s size, digital transformation is certainly an important part of every business nowadays, from the largest firms to niche industries. With the long list of strategies, even a small business prefers to hire a marketing agency.
Companies have always viewed digital technology as a tool that will improve productivity rather than a driving force for business development. This view, however, has changed since the internet, mobile devices, and connectivity have become more interconnected. Nowadays, more and more companies realize the importance of integrating digital technology into their business processes.
According to studies, 81% of consumers research online before buying. About 60% begin by using a search engine to get more information about a product or service they want. Meanwhile, 56% of online shoppers read reviews before making any purchase.
This only goes to show that the internet is widely used these days. There are also many opportunities to capture a broader market and learn more about consumer buying patterns; this helps deliver a more personalized experience to them.
Healthcare Digital Transformation
Digital transformation not only focus on marketing but also includes inventory management, performance insights, real-time consumer interaction, increased productivity, more reliable business forecasting, more informed business decisions, and enhanced resource allocation.
Healthcare is among the industries that continually pursue digital transformation. Whether it’s a new or improved healthcare program, a newly established facility, promotion of physician specialties or treatment centers, medical businesses are transforming digitally to stay on top and keep their companies at the forefront of change.
Top Marketing Tips For Growing and Small Medical Businesses
Here are the top tips that some marketing agencies use to help small businesses reach more audiences and generate more leads in today’s patient-focused market.
Build a User-Friendly Website
Gone are the days when websites meant plain text and information on a page. In fact, it has evolved into something so much better that we now expect websites to entertain us, deliver quality and complete information, and provide a smooth and comfortable user experience.
With more and more people accessing the website for more information, everything from the site’s aesthetic to the placement of call-to-action buttons can greatly affect visitors’ stay on the page.
A website gives the very first introduction to your organization. It often plays a strong role in a patient’s decision to choose your facility or go elsewhere. Almost every aspect of your marketing strategy leads back to your website, so if you want to make the right first impression, it is important to make the website design easy to navigate and give your visitors the information they need to decide whether or not your facility is right for them.
Be more visible with Pay-per-Click Advertising
People are now looking for more than just consumer products online. They are now turning to search engines for need-to-know information; this information is important to them or helps them answer their questions.
This is also true when it comes to looking for a medical facility or researching a particular treatment. People are now taking them to search engines to find a facility or practice that is close to their location.
If you want to bring those potential clients to your facility, you will need to increase your visibility on search engines. One way to do this is to include pay-per-click (PPC) advertising as part of your marketing strategy.
PPC are ads that appear at the top of the search engine results page (SERP). These ads show up when people type in keywords or search terms that are relevant to your practice or facility. By targeting keywords and phrases that include the city your practice or facility is located in, you can bring more clients to your website. Unlike Search Engine Optimization, PPC ads generate faster results.
Rank higher through Search Engine Optimization
Search Engine Optimization (SEO) involves adjusting to your website layout, content, and metadata. Optimizing your website using SEO strategies helps improve your chances of ranking higher on the search engines. This is a crucial step every small business marketing agency knows.
If you want to rank on the first page of Google, you will need to work consistently to improve your SEO, which requires an in-depth knowledge of both your industry and SEO best practices. Website optimization is not only a time-intensive process but also requires constant monitoring. One of the reasons for this is that keywords and best practices change over time.
Use social media to build your brand online
Social networks are now a vital part of every marketing strategy, and every business now sees the big marketing opportunity to use and implement this cost-effective resource.
Social media is one of the most cost-efficient digital marketing methods to increase your business’s online visibility through various content. Healthcare providers nowadays use social media platforms like Facebook, Instagram, and Twitter to reach potential clients. They also use them to engage their current patient population and eventually convert them into clients.
By marketing your facility across multiple social media channels, you can work to get your facility’s name out there in the local community and connect with new potential patients.
Your profile, content, and the reviews you get help new customers learn a great deal about the value you provide.
Develop engaging email marketing to keep your clients up-to-date
Email marketing is one strategy that works even for a small business marketing agency. One way to engage clients is to send them regular updates about your facility and services through email marketing. Email is a great digital marketing platform for sending informative newsletters, industry news, appointment reminders, and more.
With email marketing, you can work to build trust with potential clients as well as current customers. By providing them with information about their health, treatment progress, and your facility, you can work to foster positive and long-lasting relationships. One way to stay on top of mind is to send out newsletters with relevant information. This helps patients better understand their health or stay up-to-date with any changes at your facility.
One of the benefits of email marketing is the ability to send targeted messages that are tailored to your respective audiences. By segmenting your email list, you can create separate lists of clients with similar interests or concerns. This allows you to send more targeted (even personalized) and relevant content to your email subscribers.
Create a good content marketing strategy to inform and engage clients
Many patients need help in coming up with the right decision, especially when they are looking for the right type of healthcare facility, the best treatment for them, or more information about their medical condition. This is where marketing comes in.
Healthcare content marketing is essential to educate potential patients through engaging, relevant, and informative content. This content can come in many forms like blogs, e-books, interviews, or how-to videos. No matter what type of content you create, the goal is to provide relevance and value for your audiences.
Now that you know which tactics will help you reach potential clients, it’s time to develop your marketing strategy. Just as the healthcare industry changes over time, so do the best practices and strategies for attracting new clients. That is why you have to be updated with the latest in healthcare marketing.
Should a Small Business Hire a Marketing Agency
Don’t have the time to improve on your marketing knowledge or skills? You are not alone. Most facilities don’t have the resources to develop and implement a comprehensive healthcare marketing strategy. That’s why many facilities get help from marketing experts to help them establish digital marketing goals, design an effective marketing strategy, and implement the right tactics to generate wider reach, increased visibility, and more leads.
RxMedia is a digital marketing agency for small businesses and mid-size businesses in the medical space. We provide specialized digital marketing services for local addiction treatment centers. Should your facility need professional help in marketing, let us help prescribe the best solutions to treat your marketing lapses. Contact RxMedia at 503-852-5113.