FAQ | RxMedia

FAQ

Quick Answers to Your Concerns

General Inquiries

AI-Powered Marketing

CRM & EMR Management

SEO Marketing

Content & Social Media Marketing

PPC Marketing

Website Design & Development

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Can GEO help my business appear in ChatGPT answers or Google SGE?

Yes. When done right, GEO increases your chances of being referenced or linked in AI responses, especially for informational or service-related queries.

AI-Powered Marketing

How is GEO different from traditional SEO?

Traditional SEO focuses on ranking in standard search engine results (like Google’s 10 blue links), while GEO is about formatting and structuring content to feed generative AI models. These engines favor concise, well-structured, informative content that directly answers user queries.

AI-Powered Marketing

What is GEO (Generative Engine Optimization)?

Geo SEO focuses on helping your business rank in local searches—both on Google and AI tools. This includes location-based keywords, local landing pages, and optimization for Google Maps and directories.GEO stands for Generative Engine Optimization. It focuses on optimizing your content to appear in AI-generated responses from tools like ChatGPT, Google SGE, Perplexity, and Claude. The goal is to ensure your site is recognized, cited, and surfaced as a credible source when users ask questions.

AI-Powered Marketing

What does AEO optimization involve?

It includes things like writing FAQ sections, using schema markup (structured data), formatting for clarity, citing authoritative sources, and directly answering common user questions.a

AI-Powered Marketing

Why is AEO important now?

AI search engines are quickly changing how people find information. Instead of scrolling through websites, users get direct answers. If your content isn’t optimized for AI engines, you risk being left out of the results.

AI-Powered Marketing

What is AEO (Answer Engine Optimization)?

AEO is the process of optimizing your content so that AI tools like ChatGPT, Google SGE (Search Generative Experience), and Perplexity can easily pull your website as a trusted answer. It involves using clear formatting, structured data, and concise, factual language.

AI-Powered Marketing

How can SEO benefit my healthcare practice?

SEO can significantly increase your healthcare practice online presence, attract more website traffic, and improve the quality of patient leads by targeting individuals actively searching for healthcare services you offer.

SEO Marketing

Do I need ongoing website maintenance after it's launched?

Regular maintenance is essential to ensure the site remains secure, up-to-date, and functional. This includes updating plugins, monitoring site performance, and addressing any potential issues.

Website Design & Development

How does content play a role in SEO?

Engaging content resonates with your target audience, keeps them on your website longer, and encourages interaction. SEO-friendly content includes high-quality blogs, videos, and other relevant information, which enhances visibility and appeal to search engines.

SEO Marketing

Content & Social Media Marketing

How does RxMedia stay updated with the latest digital marketing trends?

RxMedia stays at the forefront of digital marketing through continuous learning, attending industry conferences, engaging with thought leaders, and adopting the latest technologies and methodologies. This ensures our strategies are innovative and effective.

General Inquiries

Can you assist with online reputation management?

Absolutely. Our online reputation management services help you cultivate and maintain a positive online presence, addressing negative reviews constructively and enhancing patient trust.

General Inquiries

What are the most effective social media platforms for healthcare marketing?

The effectiveness of social media platforms can vary by target demographic and goals. However, Facebook, Instagram, LinkedIn, Nextdoor and Twitter have proven to be highly beneficial for healthcare marketing, offering various tools to engage with both existing and potential patients.

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How can we improve our website's user experience to attract more patients?

By analyzing user behavior and feedback, we implement design and navigation improvements, optimize content for readability and engagement, and ensure your site is mobile-responsive, making it accessible and appealing to potential patients.

Website Design & Development

Do you have experience with marketing for behavioral healthcare providers?

Yes, we have extensive experience and success in marketing for behavioral healthcare providers, understanding the sensitivities and specific needs of this sector.

What makes RxMedia different from other digital marketing agencies?

RxMedia sets itself apart with a specialized focus on healthcare, a deep understanding of the unique challenges and regulations in the industry, and a commitment to delivering ethical, effective marketing strategies.

General Inquiries

What is the price of your digital marketing services?

Our pricing model is tailored to the specific services you require, based on a detailed assessment of your needs. We offer both package deals and customizable plans, ensuring you get the best value for your investment. Contact us to get a quote.

What payment methods does RxMedia accept?

RxMedia accepts various payment methods, including credit cards, bank transfers, and online payment platforms, for your convenience.

General Inquiries

Who will be our main point of contact, and how can we reach them for support?

You'll be assigned a dedicated account manager who will be your primary point of contact. They will be readily available via email, phone, or scheduled meetings to offer support and answer any questions.

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How often will we communicate about the progress of our marketing campaigns?

We maintain open lines of communication, offering monthly updates and more frequent check-ins as needed or upon request. Our goal is to keep you fully informed and engaged with your campaigns' progress.

General Inquiries

How do you measure the success of a digital marketing campaign?

Success is measured using a combination of metrics, such as increased website traffic, higher search engine rankings, improved patient acquisition rates, and overall ROI. We set specific, measurable goals at the campaign's outset.

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How do I track the progress of my digital marketing campaigns?

RxMedia provides detailed monthly reports and access to real-time analytics dashboards, allowing you to track key performance indicators, including website traffic, conversion rates, and campaign ROI.

General Inquiries

Can RxMedia Help Me With LegitScript?

Yes, we can assist in navigating the LegitScript certification process, ensuring your healthcare practice meets the necessary standards for online advertising and prescription drug sales, enhancing trust and compliance.

General Inquiries

What strategies do you use to increase patient engagement online?

We leverage social media, email marketing, and content creation to engage patients. Interactive posts, educational content, and timely responses to queries help maintain and increase patient interest and interaction.

General Inquiries

Are your marketing strategies tailored for small practices or large healthcare institutions?

Our marketing strategies are customized to fit the unique needs and goals of each client, regardless of size. We work closely with both small practices and large healthcare institutions to deliver tailored solutions.

General Inquiries

How do you ensure compliance with healthcare advertising regulations?

RxMedia strictly adheres to healthcare advertising regulations, including HIPAA compliance and ethical marketing practices. We stay updated with changes in advertising laws and ensure all campaigns meet industry standards and respect patient privacy.

General Inquiries

How can RxMedia help my healthcare practice grow?

RxMedia boosts growth by enhancing your online visibility, attracting more patients through targeted digital marketing strategies, and building a strong online reputation, effectively making your practice the preferred choice for potential patients.

General Inquiries

Are there different packages for RxMedia's services?

Yes, we offer various packages to suit different needs and budgets, from basic SEO setups to comprehensive digital marketing strategies covering SEO, PPC, content, and social media marketing. Contact us to get a quote.

Can I change my service package after signing up?

Absolutely. We understand that your needs may evolve over time. We offer the flexibility to adjust your service package as your practice grows and your marketing needs change.

General Inquiries

Do you offer packages, or are services customized for each client?

Both. We have ready-made packages for common needs, and we also offer fully customized services tailored to your specific goals and challenges, ensuring the best fit for your practice's unique requirements.

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What's the process for starting services with RxMedia?

The process begins with a consultation to understand your practice's goals and challenges. Following this, we propose a customized strategy. Upon agreement, we kick off the implementation of your digital marketing plan.

General Inquiries

How do you approach keyword research for healthcare SEO?

We conduct comprehensive keyword research by analyzing search trends, understanding patient language, and studying competitors. This ensures we target keywords that potential patients use, maximizing your practice's visibility and relevance.

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What is PPC, and how can it help my practice grow?

PPC helps grow your practice by placing your services directly in front of potential patients at the exact moment they're searching for them. This targeted approach can significantly increase your patient inquiries and appointments in a shorter time frame.

PPC Marketing

How long does it take to see results from SEO?

SEO results vary but typically, noticeable improvements can be seen within 3 to 6 months. SEO is a long-term strategy, and the most significant gains often occur after consistent effort over time.

SEO Marketing

What is SEO, and why is it important for my healthcare practice?

SEO, or Search Engine Optimization, enhances your website's visibility on search engines like Google. For healthcare practices, it's crucial because it helps potential patients find your services online easily, increasing your practice's reach and patient base.

Can you help with website design and development?

Of course. We design and develop websites that not only look stunning but also work seamlessly.

Can RxMedia manage my Google Ads campaigns?

Yes, we've managed over $1 million in Google Ad Spend.

Do you advertise on Instagram?

Yes, we create Instagram ads that make scrolling stoppers. Our ads are more eye-catching than a puppy video in your feed.

General Inquiries

Content & Social Media Marketing

Do you advertise on Facebook?

We do. Our Facebook advertising strategies are so effective, even your Facebook friends who only log in for the birthday reminders will notice you.

Can you manage social media accounts for healthcare practices?

Absolutely. We handle social media accounts with the same care a healthcare professional would give to their patients, ensuring your practice’s online health is always in peak condition.

Content & Social Media Marketing

General Inquiries

Do you provide Social Media Marketing?

Yes, we do. From tweets to posts, we make your brand the life of the online party. Consider us your brand’s social butterfly.

What digital marketing services does RxMedia offer?

We offer a buffet of digital marketing services: SEO to help you top search engine results, PPC for when you want to jump the queue, content marketing to tell your story, and social media marketing to keep the conversation going. All you can eat, no indigestion.

General Inquiries

How can I improve my PPC ad quality score?

The quality score is based on your ad's relevance, landing page quality, and click-through rate (CTR). Improving these factors, along with maintaining keyword relevance, can enhance your quality score.

PPC Marketing

What are negative keywords in PPC?

Negative keywords prevent your ads from displaying particular keyword phrases. This helps ensure your ads appear only for the most relevant searches, saving money and improving ROI.

How does keyword bidding work?

Advertisers choose keywords related to their product or service and decide how much they're willing to pay each time someone clicks on an ad triggered by that keyword. The bid amount, along with other factors like ad quality, determines ad placement.

PPC Marketing

What is CPC?

CPC, or Cost-Per-Click, represents the amount you pay each time someone clicks on your PPC ad.

How do I determine my PPC budget?

Start by defining your goals (e.g., website visits, sales, or lead generation). Consider your industry's average cost-per-click (CPC) and how many clicks you aim to achieve. Adjust based on results and ROI.

Why should I consider PPC for my business?

PPC can offer immediate visibility on search engines, target specific audiences, and provide measurable results. It's effective for driving traffic, increasing sales, and achieving various business goals.What are the main platforms for PPC advertising? Google Ads (previously AdWords) is the most popular, but there are others like Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads, depending on your target audience and business needs.

PPC Marketing

Can I repurpose my content across different platforms?

Yes, repurposing content is a great way to maximize reach. However, it's essential to tailor the content format and style to suit each platform's audience.

How does PPC work?

In PPC campaigns, advertisers bid on keywords relevant to their target audience on platforms like Google Ads. When users search for these keywords, the advertiser's ad may appear in the search results, and they pay only if their ad is clicked.

What is PPC advertising?

PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a way to "buy" visits to your site, rather than earning them organically through SEO.

What's the difference between organic and paid social media?

Organic social media refers to free content that you share on your profiles. Paid social media involves spending money on advertising to boost visibility, often targeting specific audiences.

What is a content calendar?

A content calendar, often used in social media management, is a scheduling tool that helps teams plan and organize upcoming content. It provides a visual timeline for when and where content will be published.

How can I measure the success of my content and social media efforts?

Metrics such as engagement rate, reach, clicks, likes/shares, website traffic from social platforms, and conversion rates can provide insights. Tools like Google Analytics and native social media analytics platforms can be helpful.

How often should I post content on my social media channels?

The ideal frequency depends on your audience, industry, and specific goals. For many businesses, posting multiple times a week is effective, but the key is consistency and ensuring the content is relevant and engaging.

Why is social media management important?

Social media management involves creating, scheduling, analyzing, and interacting with content posted on social platforms. It's essential for increasing brand visibility, driving traffic, engaging with audiences, and building brand loyalty.

What is content management?

Content management refers to the process of creating, editing, organizing, and publishing digital content. This content can range from blog posts and articles to videos, infographics, and more. Often, a Content Management System (CMS) is used to streamline these processes.

Do CRM systems offer analytics and reporting?

Most CRM systems come with analytics and reporting functionalities, providing insights into sales performance, customer behavior, campaign effectiveness, and more, helping in data-driven decision-making.

How does a CRM system help in sales automation?

CRM automates various sales tasks such as lead tracking, appointment scheduling, follow-ups, and more. It helps sales teams prioritize leads, streamline communications, and close deals faster.

Can CRM systems be customized?

Yes, many CRM platforms offer customization options, allowing businesses to tailor functionalities and interfaces according to their specific needs.

How is CRM different from a contact management system?

While both manage contact details, CRM offers more comprehensive tools for managing all aspects of customer relationships, including sales tracking, data analytics, marketing automation, and customer service functionalities.

Is my data secure in a CRM system?

Reliable CRM providers prioritize data security, offering features like encryption, two-factor authentication, and regular backups. However, always review a CRM provider's security measures before making a choice.

How does CRM integration work with other systems?

Many CRM systems offer integration capabilities with other business tools like email marketing platforms, ERP systems, social media platforms, and more. This allows seamless data flow and enhanced functionalities across systems.

Is CRM useful for small businesses?

Yes, even small businesses can benefit from CRM systems. They help in organizing customer data, automating tasks, and providing insights that can lead to improved customer engagement and retention.

How can CRM improve customer service?

CRM systems provide a unified database where all customer interactions, preferences, feedback, and purchase histories are stored. This allows customer service teams to access relevant data in real-time, ensuring faster and more personalized responses.

Why is CRM important for businesses?

CRM systems allow businesses to streamline their processes, centralize customer information, optimize marketing, improve customer service, and gain insights from data analytics, ultimately boosting sales and fostering loyalty.

What is CRM?

CRM, or Customer Relationship Management, is a system that helps businesses manage interactions with potential and existing customers. It centralizes, simplifies, automates, and integrates customer-related processes in an organization.

How do you ensure my website is secure?

Website security is achieved through various means, including using SSL certificates, regular updates and patches, strong passwords, secure hosting, and regular backups.

Will my website be search engine friendly?

A well-designed website considers SEO best practices from the start, ensuring elements like meta tags, alt tags, and clean URLs are implemented to make the site search engine friendly.

Can I update my website content on my own after it's built?

Clients can easily update content, add blog posts, and make basic changes without any coding knowledge. However, more intricate modifications might require developer assistance.

Why is website speed important, and how do you optimize it?

Website speed affects user experience and search engine rankings. Optimizing it involves compressing images, leveraging browser caching, minimizing code, and using content delivery networks, among other strategies.

What content management systems (CMS) do you work with?

We use Webflow, WordPress, and Wix. The choice often depends on the website's purpose and the client's requirements.

How long does it typically take to design and develop a website?

The timeline varies based on the complexity and features required. A basic website might take a few weeks, while a complex site could take several months to develop.

How does mobile responsiveness impact my website's success?

With a significant number of users accessing websites from mobile devices, a mobile-responsive design ensures a seamless user experience, leading to higher engagement and improved search engine rankings.

Why are local citations important for local SEO?

Local citations refer to online mentions of a business's name, address, and phone number. Consistent and accurate citations across various platforms can boost local search rankings by validating the business's existence and legitimacy.

How do you measure the success of an SEO campaign?

Success is typically measured using various metrics like organic traffic growth, rankings for targeted keywords, conversion rates, and the return on investment (ROI).

Are localized keywords important in content for local SEO?

Yes, incorporating localized keywords, like city or neighborhood names, can enhance the relevance of your content for local search queries and improve your visibility in local search results.

How do online reviews impact local SEO?

Online reviews play a significant role in local SEO. Positive reviews can boost the credibility of a business and influence search rankings, as search engines aim to provide users with the best local options.

What are 'Google My Business' listings and why are they crucial for local SEO?

'Google My Business' (GMB) is a free tool from Google that lets businesses create and manage their online presence across the search engine. An optimized GMB listing can significantly improve visibility for local search queries.

Is local SEO different from regular SEO?

Yes, local SEO focuses specifically on improving rankings in a specific geographic area, while regular SEO is about improving global or national visibility.

What is local SEO and why is it important for my business?

Local SEO focuses on optimizing a website to be found in local search results. It's essential for brick-and-mortar businesses or services that cater to specific areas, ensuring they get discovered by nearby potential customers.

How do mobile SEO and desktop SEO differ?

While many principles remain the same, mobile SEO emphasizes optimizing for mobile device functionality, such as ensuring fast page load times and making sure content is easily accessible on smaller screens.

How do you handle Google algorithm changes?

Regular monitoring, staying updated with industry news, and making necessary adjustments to SEO strategies ensure that a website remains compliant and optimized despite algorithm changes.

How long does it take to see SEO results?

SEO is a long-term strategy. Typically, it can take anywhere from three to six months to see noticeable results, depending on the competition, current website status, and the quality of the SEO work done.

What is keyword research and why is it essential?

Keyword research is the process of identifying the right words and phrases that potential customers use in search engines. Authentic keyword research ensures your content is relevant and has a higher chance of ranking well on search engine results.

What are backlinks, and why do they matter?

Backlinks are links from other websites pointing to yours. They act as endorsements and can boost your site's credibility and authority. High-quality backlinks are essential for improving search engine rankings.

What does SEO stand for and why is it important?

SEO stands for Search Engine Optimization. It's vital because it improves your website's visibility on search engines, bringing more organic traffic. A well-optimized site can lead to higher rankings, increased credibility, and better conversion rates.

How can SEO help my business grow?

SEO improves your online visibility and credibility. A higher ranking on search engines means more visibility to potential customers. SEO is a long-term investment that offers sustainable growth by attracting organic traffic.

Why is it important for medical professionals to adopt SEO and digital marketing?

Doctors and medical professionals benefit from SEO and digital marketing by becoming more discoverable online, connecting with a broader audience, and staying competitive in the ever-evolving digital landscape.

What will healthcare providers gain from marketing efforts?

Effective marketing increases visibility, attracts more patients, builds trust in the community, and ultimately drives revenue and growth for healthcare providers.

Which strategies and ad tactics yield the best results in healthcare marketing?

Comprehensive SEO, local search optimization, content marketing, paid ad campaigns tailored for healthcare, and utilizing patient testimonials and reviews are among the top strategies driving results.

How can the digital experience be optimized for patients?

By offering a user-friendly website design, personalized content, seamless online booking systems, and interactive patient portals, you can greatly enhance the digital experience for patients.

What's making waves in healthcare marketing this year?

Healthcare marketing is being shaped by a wave of innovation focused on personalization, trust, and transparency. AI-driven strategies are being used to tailor content and patient journeys while staying compliant with privacy regulations. At the same time, healthcare brands are leaning into authenticity—sharing real patient stories, provider insights, and expert content to build trust. Video content, especially live Q&As and virtual tours, continues to grow as a powerful tool for engagement. Together, these trends are redefining how healthcare organizations attract and retain patients.

What methods can help in attracting more patients to my clinic?

Utilizing targeted digital marketing strategies like SEO, content marketing, paid ads, and social media campaigns, combined with traditional outreach methods, can significantly boost patient volume.

How does healthcare marketing differ from traditional marketing?

Healthcare marketing focuses specifically on promoting medical services, products, and institutions. It requires understanding patient needs, healthcare regulations, and industry trends to effectively connect and communicate with potential patients.

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