Answers to the things operators actually ask.

We work exclusively in specialty healthcare — behavioral health, addiction treatment, and therapy practices — so we already understand the regulatory, clinical, and ethical context your marketing has to respect. We’re boutique by design: senior people do the work, we move fast, and we lean on AI-native execution to deliver enterprise-grade output without the enterprise overhead.

We focus on specialty healthcare: addiction treatment centers, mental and behavioral health practices, speech-language pathology, occupational therapy, ABA and autism services, and elective and specialty medical practices like plastic surgery, dermatology, fertility, and wellness. If you’re a specialty practice that changes lives, you’re our kind of client.

It depends on the channel. Paid media and local fixes can move within weeks; SEO and content compound over three to six months. We report leading indicators — calls, forms, local visibility — the whole way, so you can see traction well before the bigger numbers mature. We measure what matters: admissions and qualified inquiries, not vanity metrics.

Book a 30-minute discovery call. No deck, no pitch — bring us your hardest growth problem and we’ll tell you candidly whether we can help. If it’s a fit, we move quickly into a clear plan with measurable milestones. If it isn’t, we’ll say so.

Yes — it’s built in, not bolted on. We avoid protected health information in analytics and ad tracking, configure platforms to respect compliance, sign BAAs where required, and keep patient-facing content clinically responsible. For addiction treatment specifically, we work within LegitScript and platform policy requirements.

AI Search Optimization makes your practice citeable by the AI engines patients increasingly use — ChatGPT, Perplexity, and Google’s AI Overviews. As search shifts from ten blue links to a single synthesized answer, being the trusted source the AI cites becomes its own discipline (often called GEO or AEO). Very few specialty practices have a strategy here yet, which makes it a genuine first-mover advantage.