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PPC Marketing

Paid ads for behavioral health, run by people who know the rules.

LegitScript navigation, Meta healthcare policies, and attribution that proves what's working.

Why this matters

Paid ads for behavioral health are a different sport.

LegitScript certification. Meta's healthcare restrictions. Google's ad policies for addiction treatment. One mistake gets your account paused.

Most agencies running PPC for behavioral health are running PPC for plumbers, then hoping nothing breaks. They don't know which conditions trigger LegitScript reviews, how to write headlines that pass Google's restricted-vertical filters, or that Meta's healthcare policies block targeting around recovery interests. They learn by getting accounts disabled.

We've been running paid for addiction treatment, mental health, and therapy practices since 2018. We know the policies because we've been inside them — which ad copy gets approved on first review, which triggers a manual policy team review, and which landing page structures keep accounts in good standing.

And we know that ad spend without attribution is just spending. Every dollar should map back to a lead, a call, an admission. For behavioral health, where acquisition costs are high, that's the difference between a profitable channel and one that bleeds the practice dry.

What we do

Compliance-first paid media, built to convert.

01

LegitScript-fluent campaign setup

Google Ads campaigns for treatment centers built to clear LegitScript certification from day one. No surprises, no manual reviews, no disabled accounts.

02

Meta paid for behavioral health

Facebook and Instagram campaigns that work inside Meta's healthcare advertising restrictions. We know what creative gets approved and what gets flagged.

03

Healthcare landing page optimization

Landing pages built for conversion and compliance — HIPAA-aware forms, clear privacy treatment, intake flows that actually work.

04

Conversion tracking + attribution

Every click tracked back to a lead, a call, an admission. GHL integration, GA4 events, call tracking — set up properly so the data is trustworthy.

05

Bid management + budget pacing

Daily monitoring, monthly optimization. We adjust to what's working — not what looked good on the last review.

06

Compliance monitoring

Healthcare ad policies change constantly. We track the changes so your account stays in good standing.

The process

Audit → setup → launch → attribute.

01

Audit

Review your current paid accounts (or your competitors' if you don't have one yet), surface compliance risks, and identify conversion gaps.

02

Setup

Campaigns structured for compliance, conversion tracking implemented properly, and landing pages built or optimized for the offer.

03

Launch + Optimize

Daily bid monitoring, weekly creative review, monthly strategy review. We adjust to performance, not opinion.

04

Report + Attribute

Monthly reporting that ties spend to outcomes — calls, forms, admissions. Real attribution, not vanity metrics.

Why RxMedia

Why RxMedia for PPC.

01

LegitScript fluency, not luck

We've navigated LegitScript reviews for hundreds of campaigns across treatment centers. We know which conditions trigger reviews and how to clear them quickly.

02

Behavioral health is what we do

Eight years running paid for the vertical. Most agencies won't take treatment center accounts because the compliance work scares them. We built the practice around it.

03

Real attribution, not reported clicks

Most agencies report clicks because clicks are easy. We report calls, forms, and admissions — backed by GHL integration and call tracking.

04

We don't just spend your money

We tell you when paid isn't the right channel, when a campaign is wasting budget, and we optimize for outcomes you care about — not platform metrics that look good in screenshots.

Let's talk

Get a free PPC audit.

We'll review your current paid accounts (or your competitors' positioning if you're not yet running ads) and tell you exactly what we'd do.

Book a Free PPC Audit