Speech Therapy Clinic Grew 243% in Conversions
The Strategy Behind an Increase in Inquiries for This Speech Therapy Clinic
+614%
increase in total users
+2643%
increase in first-time calls
+243%
increase in qualified pay-per-click calls
+100%
increase in form submissions
Parkwood Clinic: Speech Support for Growing Minds
Parkwood Clinic is a top-rated pediatric speech, language, and feeding therapy center based in Portland, Oregon. With two convenient locations and teletherapy services available statewide, Parkwood specializes in goal-driven, data-based treatment tailored to each child’s needs.
Their expert team offers a wide range of services, including fluency and stuttering therapy, orofacial myofunctional therapy, early intervention and parent training, feeding therapy, and AAC (augmentative and alternative communication). Parkwood’s mission is to help children grow, thrive, and flourish by building confidence and communication skills that support long-term success.
Growth Starts with the Right Strategy
Challenges
Parkwood Clinic needed a website that could clearly present their specialized pediatric therapy services while also highlighting the impressive credentials of their clinical team. They wanted a space that felt welcoming and informative for families, with the ability to share upcoming events and community involvement.
Improving online visibility was also a priority, with plans to run targeted paid ads and build a stronger digital presence. To support long-term growth, they aimed to publish consistent blog content that would boost their search rankings and help more families discover their services.
Goals
To address these challenges, Parkwood Clinic set out to:
- Clearly present services and clinician expertise on a user-friendly website
- Share events and updates in a dedicated space
- Boost visibility and client inquiries through paid ads
- Improve SEO with consistent blog content to increase search rankings
From concept to clicks — see the impact of our work
We take projects all the way from the initial idea through to execution, the tangible results of our efforts in user engagement and performance metrics.
Website Redesign
We transformed Parkwood Clinic’s website into a clean, modern platform that reflects the warmth and professionalism of their practice. The updated design features soft, welcoming colors and a streamlined layout that makes it easy for parents to navigate. We introduced dedicated pages for upcoming events, added a well-organized team section to highlight their experienced therapists, and built in powerful social proof by showcasing the owner’s TV and media appearances to establish trust.
SEO Strategy
Parkwood Clinic’s team provided expert-written articles created by their clinical staff, offering valuable insights into pediatric therapy. We edited and optimized each piece for search engines, ensuring the content included relevant keywords, clear structure, and strong metadata. This approach allowed us to preserve the authenticity of their voice while improving search visibility, supporting long-term SEO growth and helping more families discover their services online.
PPC Marketing
The clinic was new to paid advertising and needed a consistent way to generate client inquiries. We launched a Google Performance Max (PMax) campaign to reach families across search, display, YouTube, and Gmail with a single, data-driven strategy. Using high-intent keywords related to pediatric speech and feeding therapy, we crafted image-based ads that resonated with parents and directed them to the clinic’s website. The result was a cost-efficient campaign that increased visibility and delivered qualified, consistent leads.
Measurable Growth in Visibility and Leads
After launching the website and implementing both PPC and SEO strategies, Parkwood Clinic saw significant improvements in overall performance:
+614% increase in website visitors
Increase in Organic Users
+2643% increase in first-time calls
Increase in Organic Users
+100% increase in form submissions
Increase in Organic Users
+243% increase in qualified calls
Increase in Organic Users
Keyword Ranking Improvements
High-priority keywords moved from unranked to top 10 placements:
Rank 1
Speech Therapy
Rank 1
Speech and Language Ttherapy
Rank 2
Speech Therapy For Kids
Rank 2
Pediatric Speech Therapy
Rank 3
Speech Therapy For Toddlers
