Idaho Rehab Inbound Calls Went Up By 239%
Inside the Strategy That Helped Freedom Recovery Grow Calls By 239%
166%
increase in website visitors
239%
increase in first-time calls
100%
increase in Google Business Profile interaction
Freedom Recovery: Rooted in Experience, Driven by Compassion
Freedom Recovery Idaho: Freedom Recovery is a respected addiction treatment center backed by more than 30 years of combined experience. Their approach is built on what truly helps people heal: structure, compassion, and consistency. Rather than offering quick fixes, they focus on long-term recovery with care that’s both intentional and supportive.
The team includes licensed clinicians, peer recovery specialists, and case managers. They take the time to understand each person’s unique needs and provide the kind of thoughtful, personalized support they’d want for their own loved ones.
Growth Starts with the Right Strategy
Challenges
Freedom Recovery had built a strong reputation in the community, but their digital presence didn’t reflect the caliber of care they delivered. Their website was outdated, lacked clarity around their services, and made it difficult for potential clients to get in touch.
To expand their reach, they also needed to improve their visibility in local search results and connect with more people actively looking for addiction treatment in their area. A full digital overhaul, both in design and technical performance, was essential to enhance credibility, boost engagement, and streamline the intake process.
Goals
We set out to achieve these goals for Freedom Recovery:
- Redesign the website to better represent their services, values, and brand.
- Improve user experience by simplifying navigation and integrating clear calls to action and contact points.
- Implement a CRM/EMR system to manage client communications and referrals efficiently.
- Boost local visibility through strategic SEO and Google Business Profile optimization.
From concept to clicks — see the impact of our work
We take projects all the way from the initial idea through to execution, the tangible results of our efforts in user engagement and performance metrics.
Website Design & Development
We created a clean, welcoming website that reflects the professionalism and warmth of Freedom Recovery. With intuitive navigation, strong calls to action, and clear service descriptions, the site makes it easy for visitors to explore programs and take the next step toward treatment. We also integrated a virtual tour of the facility to help prospective clients and families feel more comfortable before reaching out.
CRM & EMR Management
To streamline communication and outreach, we implemented a customized CRM system for Freedom Recovery. This setup helped organize contacts, track leads, and manage referrals more efficiently. It also made it easy for the team to stay connected with clients through automated text messages and newsletters—keeping communication consistent, timely, and organized across the board.
SEO Marketing
We rolled out a comprehensive local SEO strategy alongside full Google Business Profile (GBP) management to increase Freedom Recovery’s online visibility. After extensive keyword research, we optimized on-site content to align with high-intent search terms. Simultaneously, we optimized their GBP by updating service categories, writing a compelling business description, adding photos, and posting regular updates. These efforts significantly boosted their performance in both organic and map search results, resulting in a major increase in calls and qualified leads.
Measurable Growth in Visibility and Leads
Our full-funnel digital marketing support helped drive consistent growth for Freedom’s outreach efforts:
+166% increase in website visitors
Increase in Organic Users
+239% increase in first-time calls
Increase in Organic Users
+100% increase in Google Business Profile interactions
Increase in Organic Users
Increase in Organic Users
Keyword Ranking Improvements
High-priority keywords moved from unranked to top 1:
Rank 1
Addiction Treatment Idaho
Rank 1
Alcohol Rehab Idaho
Rank 1
Inpatient Rehab Idaho
Rank 1
Drug Rehab Idaho
Rank 1
IOP in Idaho
