Brand-New Addiction Center Hits 3,000 Website Visitors
How a Brand-New Rehab in Oregon Grew Website Visitors by Almost 3,000 Users
283%
increase in website visitors
2063%
increase in first-time calls
794%
increase in Google Business Profile interactions
Atlas Addiction Treatment: Bringing Compassionate Addiction Care to Oregon
Atlas Addiction Treatment Center is on a mission to build a future free from addiction. Based in Oregon, they provide compassionate, evidence-based care for individuals seeking recovery from drug and alcohol use. With small group sizes, individualized treatment plans, and a team committed to client success, Atlas offers programs that empower people to reclaim their lives.
Their full continuum of care includes Partial Hospitalization (PHP), Intensive Outpatient (IOP), and standard Outpatient (OP) services, as well as DUII Diversion programs, drug and alcohol assessments, and individual counseling for substance use. Atlas also accepts Medicaid.
Growth Starts with the Right Strategy
Challenges
As a brand-new treatment center, Atlas needed help building its digital foundation from the ground up. They didn’t have a professional website to showcase their services, nor did they have a CRM or EMR system in place to manage referrals, client communication, or outreach.
Without a local SEO strategy, they struggled to appear in search results and had no presence on Google Business Profile to help drive calls or engagement. While their mission and programs were strong, they lacked the digital infrastructure needed to grow and reach the people who needed them most.
Goals
We set out to achieve these core outcomes for Atlas:
- Build a website that reflects the values, services, and credibility of the Atlas brand.
- Set up tools to manage leads, automate patient communication, and streamline intake processes.
- Create and optimize high-quality content to rank for treatment-related keywords in Oregon.
- Manage and enhance their GBP to improve visibility in map results and increase direct calls.
From concept to clicks — see the impact of our work
We take projects all the way from the initial idea through to execution, the tangible results of our efforts in user engagement and performance metrics.
Website Design & Development
We designed and developed a clean, modern website that reflects the professionalism and compassion at the core of Atlas’s mission. The site features well-organized pages outlining each program and service, with clear calls to action that encourage visitors to reach out. Integrated intake forms make it easy for prospective clients to ask questions, request assessments, or begin the admissions process, streamlining communication from the very first visit.
CRM & EMR Management
To support ongoing communication and client relationship management, we implemented a custom CRM system tailored to the needs of a behavioral health provider. This system allows Atlas to track leads from initial inquiry to admission, manage internal referrals, automate appointment reminders via email and text, and build segmented contact lists for newsletters and outreach. Everything is centralized to ensure no opportunity or contact falls through the cracks.
SEO Marketing
We implemented a local SEO strategy paired with ongoing Google Business Profile (GBP) management to drive meaningful traffic and increase visibility in search results. Starting with in-depth keyword research, we identified the most relevant and high-converting terms people were using to find addiction treatment in Oregon. We then optimized Atlas’s website content to align with those search queries. At the same time, we fully built out and optimized their Google Business Profile—adding accurate service categories, writing a compelling business description, uploading branded visuals, and publishing regular posts to keep the profile active. These combined efforts helped Atlas rank higher in both organic results and the local map pack, leading to a dramatic spike in calls and client inquiries.
Measurable Growth in Visibility and Leads
The new website and SEO strategy led to noticeable improvements in performance within the first year:
+283% increase in website visitors
Increase in Organic Users
+2063% increase in first-time calls
Increase in Organic Users
+794% increase in Google Business Profile interactions
Increase in Organic Users
Increase in Organic Users
Keyword Ranking Improvements
High-priority keywords moved from unranked to top 20 placements:
Rank 2
Drug Treatment Centers in Oregon
Rank 3
Addiction Treatment Oregon
Rank 5
Bbenzodiazepine Addiction Treatment in Oregon
Rank 14
DUII Program in Oregon
Rank 19
Fentanyl Addiction Treatment in Oregon
