Website Visitors Grew by Over 41,000
How a Portland Treatment Center Gained Over 41,000 Website Visitors
242%
increase in first-time calls
173%
increase in form fills
333%
increase in organic users
100%
increase in Google Business Profile interactions
Another Chance: Guiding Portland Through Recovery
Another Chance is a Portland-based addiction treatment center offering a full spectrum of outpatient services to individuals navigating recovery from substance use. With two locations—on Portland’s West and East sides—their programs are built around trauma-informed care, clinical excellence, and community-based recovery.
Their mission is to help clients reclaim their lives through personalized, accessible, and confidential care. Whether someone is starting the journey or building a stable life in recovery, Another Chance offers the structure and support to move forward.
Growth Starts with the Right Strategy
Challenges
Before working with RxMedia, Another Chance struggled with a website that wasn’t user-friendly or optimized for search engines. It lacked clear program explanations, up-to-date content, and strong calls to action. The site underperformed in local search, had poor navigation, and didn’t generate the inbound leads they needed to grow their client base.
Goals
RxMedia and Another Chance worked together to achieve these core outcomes:
- Increase first-time call volume and form submissions
- Improve keyword ranking for high-value services like addiction treatment, IOP, and PHP
- Create a mobile-friendly, SEO-optimized website with a resource hub and clear contact points
From concept to clicks — see the impact of our work
We take projects all the way from the initial idea through to execution, the tangible results of our efforts in user engagement and performance metrics.
Website Redesign
We redesigned the Another Chance website to reflect the organization’s mission and meet user needs. The new layout improved navigation, clarified service offerings, and was optimized for mobile responsiveness. We added dedicated service pages, streamlined contact options, and introduced a calming, modern visual design aligned with the brand’s identity.
SEO Strategy
To boost visibility in search results, we implemented a full-scale SEO strategy. This included technical improvements like faster site speed, cleaner architecture, and properly structured metadata. We optimized keywords across all core service pages, built a strong internal linking structure to guide both users and search engines, and enhanced local SEO to improve performance on Google Business Profile and Portland-specific searches.
Content Strategy
We created a content funnel tailored to engage potential clients at every stage of their recovery journey. At the top of the funnel, we published educational blog posts covering topics like addiction, family support, and early recovery insights. In the middle, we focused on detailed service pages that clearly explained each program and treatment path. At the bottom of the funnel, we incorporated strong calls to action, strategic form placements, and content designed to convert interest into action.
Measurable Growth in Visibility and Leads
Within 12 months of launching the new site and SEO strategy, Another Chance saw significant improvements. After launching a new website and targeted SEO strategy, Another Chance saw a dramatic boost in online visibility and client engagement. Website traffic surged, more people picked up the phone, form submissions increased, and their Google Business Profile saw a noticeable uptick in activity. High-impact keywords that weren’t even showing up before are now ranking on page one—bringing more of the right people straight to their door.
333% Increase in Website Visitors
Increase in Organic Users
242% Increase in First-time Calls
Increase in Organic Users
+173% Increase in Form Submissions
Increase in Organic Users
+100% Increase in Google Business Profile Interactions
Increase in Organic Users
Keyword Ranking Improvements
High-priority keywords moved from unranked to top 10 placements.
Rank 1
HIOP Portland
Rank 2
Portland Addiction Ttreatment
Rank 3
Outpatient Drug and Alcohol Treatment
Rank 3
Addiction Treatment Portland
Rank 3
Partial Hospitalization Program Portland Oregon
