Attribution that ties every patient back to the channel that earned them.
Real numbers, real ROI, real decisions. No more guessing which marketing is working.
Which channel drove last month's admissions? Most practices can't answer.
If you can't answer it, you can't optimize. You're just spending and hoping.
We audit a lot of behavioral health practices. The pattern: paid ads, SEO, GBP, referrals, social — all running, all generating activity. Spreadsheets full of clicks and impressions. Calls coming in. Admissions happening. And no clear line connecting any of it. Dollars get spent on the channel with the loudest dashboard, not the one driving real outcomes.
Attribution isn't just analytics — it's the connective tissue that lets you make real budget decisions. Without it, you double down on the channel that looks good in screenshots. With it, you double down on the channel that actually fills beds.
We build the tracking. We connect it across paid, organic, GBP, and referral. We tie inquiries to admissions where applicable. And we surface it monthly in language a practice owner can act on — not a 47-tab Google Analytics report.
The tracking, the attribution, and the decisions it drives.
GA4 setup + key events
Conversions properly marked — form submits, phone calls, intake completions tagged as key events. Most agencies skip this; we audit it on every client.
Call tracking with source attribution
Every call captured and tagged with the channel that drove it. Paid ad? Organic? GBP? Referral? You see which is actually filling the phone.
CRM integration
Patient inquiries connect from GA4 → CRM → admission. The full funnel, not just the top — with admission-to-inquiry ratio reported back to the channel that started it.
Cross-channel attribution
Paid + organic + GBP + referral, measured together. We build attribution that respects how patients actually find practices — through multiple touchpoints.
Conversion rate optimization
Once attribution is right, the next question is which landing pages, ads, and offers actually convert. We test, measure, and optimize the whole funnel.
Reporting that drives decisions
What worked, what didn't, what to do next. Real numbers, real recommendations, real budget direction — not a dashboard dump.
Audit → foundation → reporting → optimize.
Audit
Review your current setup — GA4, call tracking, CRM, key events. Surface what's broken, missing, or misconfigured. (Spoiler: there's usually a lot.)
Foundation
Fix the broken tracking, mark the right key events, connect the channels, and build cross-channel attribution. The work that makes every future report trustworthy.
Reporting
Monthly reports that map spend to outcomes, channel to admission, content to conversion. Real numbers, not dashboards.
Optimize
Use the attribution data to make budget decisions, optimize landing pages, kill what's not working, and scale what is.
Why RxMedia for analytics & attribution.
We built our own attribution tooling
Most agencies use whatever GA4 and the ad platforms give them. We built our own reporting layer — including the SEO Portfolio Digest across our client base. We measure ourselves the way we measure you.
Behavioral health attribution is different
Attribution windows are longer — patients research for weeks. Compliance restrictions limit some tracking. We know the workarounds because we've solved them.
We connect the full funnel
Most agencies measure clicks. We measure clicks → calls → admissions. The thing you actually care about.
No vanity metrics
We don't report impressions and bounce rate to fill space. We report the numbers that lead to budget decisions: where dollars are working, where they aren't.
Get a free analytics audit.
We'll review your current tracking setup, surface what's broken, and tell you exactly what we'd do to give you attribution you can actually act on.