Content and social that sounds like a clinician, not a marketer.
Blog posts, social, GBP updates. Healthcare-aware voice. Built to earn patient trust, not chase trending hashtags.
Healthcare content sounds wrong when generic marketers write it.
Patients can tell. So can Google's E-E-A-T signals.
Most agency content for behavioral health reads like it was written by someone who has never been in a treatment center. The voice is wrong, the terminology is off, the trust signals are missing. Patients and families notice — even if they can't articulate why a piece feels off, they feel it.
Google's E-E-A-T signals notice too. YMYL content (Your Money Your Life — which includes anything health-related) gets extra scrutiny. Generic agency content doesn't pass it. Worse, it can actively hurt rankings.
We write content the way a clinician would if they had time — clear, accurate, empathetic, and grounded in the realities of treatment. Every piece is medically reviewed where required, structured for both human readers and AI extractors, and has a strategic role in your overall content architecture.
One content engine — blog, social, and GBP together.
Blog content with medical review
Long-form posts written for SEO and patient trust, medically reviewed by credentialed clinicians where required. Every piece has a clear strategic role — not just a publish date.
Social media (IG, Facebook, LinkedIn)
Platform-appropriate posts that build practice presence over time. Not engagement bait — content that earns trust with patients and families researching options.
Google Business Profile posts
Weekly GBP posts that keep your listing active. GBP activity is a ranking signal in the local pack — most practices ignore it. We don't.
Editorial calendar + content strategy
Quarterly planning aligned to your service offerings, the conditions you treat, and the patient journey. A coherent program, not random topics.
Content built for AI extraction
Schema markup, answer-first structure, semantic clarity. Content that performs in traditional search and gets cited in AI engines.
Reputation through content
Clinical authority built over time — the kind of content that gets shared by referring providers, cited by AI engines, and trusted by families.
Discovery → strategy → production → optimize.
Discovery
Audit your current content. Map your service offerings to patient search intent. Identify the topics where you should be authoritative but aren't yet.
Strategy
Quarterly content calendar, pillar + cluster topics, voice + tone guide, and a medical review workflow — the plan that makes production sustainable.
Production
Weekly blog drafts, social posts, and GBP updates, with medical review where required and an approval workflow that respects your time.
Measure + Optimize
Monthly reporting on rankings, traffic, AI citations, and social engagement. What's working gets doubled down on. What's not gets cut.
Why RxMedia for content & social.
Clinical voice, not generic agency voice
Our writers have been writing for behavioral health, addiction treatment, and therapy practices for years. The voice is built in — we don't learn your industry on your dime.
Medical review built into the workflow
Every clinical piece gets credentialed medical review where required. Not an afterthought — part of production. E-E-A-T isn't a buzzword for us; it's the workflow.
Content + social + GBP under one roof
Most agencies split these across teams. We don't — the strategy is one strategy. Blog posts feed social, social drives GBP signals, GBP feeds local rankings. It compounds.
Built-in AI extraction
Our content is structured the way AI engines extract from. Most agency content is still written for 2015 Google. We write for both worlds.
Get a free content audit.
We'll review your current content, social presence, and GBP activity — and tell you exactly what we'd do to make it land harder.