Case Study · Addiction Treatment

Another Chance

Boosted first-time calls, form fills, and keyword rankings for a Portland outpatient center — results that speak for themselves.

+333%
Organic website visitors
+242%
First-time calls
The practice

Guiding Portland through recovery.

Client
Another Chance
Vertical
Addiction Treatment
Location
Portland, OR (2 locations)
Services
Web · Local SEO · Content

Another Chance is a Portland-based addiction treatment center offering a full spectrum of outpatient services to individuals navigating recovery from substance use. With two locations — on Portland's West and East sides — their programs are built around trauma-informed care, clinical excellence, and community-based recovery.

Their mission is to help clients reclaim their lives through personalized, accessible, and confidential care. Whether someone is starting the journey or building a stable life in recovery, Another Chance offers the structure and support to move forward.

The challenge

A site that wasn't built to be found.

Before working with RxMedia, Another Chance struggled with a website that wasn't user-friendly or optimized for search engines. It lacked clear program explanations, up-to-date content, and strong calls to action.

The site underperformed in local search, had poor navigation, and didn't generate the inbound leads they needed to grow their client base.

The goals
  • Increase first-time call volume and form submissions
  • Improve keyword ranking for high-value services like addiction treatment, IOP, and PHP
  • Create a mobile-friendly, SEO-optimized website with a resource hub and clear contact points
The results

Results within 12 months.

Measured within 12 months of launching the new site and SEO strategy.

+333%
Website visitors (organic users)
+242%
First-time calls
+173%
Form submissions
+100%
Google Business Profile interactions

Timeline · within 12 months of launch

Where they rank now

Where they rank now.

Top positions for the high-intent terms that drive admissions in Portland.

#1IOP Portland
#2Portland Addiction Treatment
#3Outpatient Drug and Alcohol Treatment
#3Addiction Treatment Portland
#3Partial Hospitalization Program Portland Oregon
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