Parkwood Clinic
Grew first-time calls through a strategic website redesign, targeted Google ads, and optimized SEO content — tailored for pediatric speech therapy.
Speech support for growing minds.
- Client
- Parkwood Clinic
- Vertical
- Speech Therapy (pediatric)
- Location
- Portland, OR + teletherapy
- Services
- Web · Local SEO · PPC
Parkwood Clinic is a top-rated pediatric speech, language, and feeding therapy center based in Portland, Oregon. With two convenient locations and teletherapy services available statewide, Parkwood specializes in goal-driven, data-based treatment tailored to each child's needs.
Their expert team offers fluency and stuttering therapy, orofacial myofunctional therapy, early intervention and parent training, feeding therapy, and AAC. Parkwood's mission is to help children grow, thrive, and flourish by building confidence and communication skills that support long-term success.
Specialized care that families couldn't find online.
Parkwood needed a website that could clearly present their specialized pediatric therapy services while highlighting the credentials of their clinical team — a space that felt welcoming and informative for families, with room to share events and community involvement.
Improving online visibility was also a priority, with plans to run targeted paid ads and build a stronger digital presence, supported by consistent blog content to boost search rankings.
- Clearly present services and clinician expertise on a user-friendly website
- Share events and updates in a dedicated space
- Boost visibility and client inquiries through paid ads
- Improve SEO with consistent blog content to increase search rankings
A warmer site, a clinician voice, and PMax.
A modern rebuild, expert-written content optimized for search, and the clinic's first paid campaign.
Website Design & Development
A clean, modern platform reflecting the warmth and professionalism of the practice — soft, welcoming colors, a streamlined layout for parents, dedicated event pages, an organized team section, and social proof from the owner's TV and media appearances.
Explore service 02Local SEO
The clinic's clinical staff provided expert-written articles; we edited and optimized each for search — keywords, clear structure, strong metadata — preserving their authentic voice while improving visibility and supporting long-term SEO growth.
Explore service 03PPC Marketing
A Google Performance Max campaign reaching families across search, display, YouTube, and Gmail. High-intent pediatric speech and feeding keywords drove image-based ads to the site — a cost-efficient campaign delivering qualified, consistent leads.
Explore serviceResults over 6–12 months.
Measured over 6–12 months following the website redesign and PPC launch.
Timeline · 6–12 months after redesign + PPC launch
Where they rank now.
Top positions for the pediatric speech terms parents actually search.
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