Resilient Return
Achieved growth in DOT SAP bookings through a full digital transformation — SEO, PPC, CRM, and web design.
A nationwide DOT-qualified SAP provider.
- Client
- Resilient Return Counseling Solutions
- Vertical
- Specialized Therapy (DOT SAP)
- Reach
- All 50 states + Canada
- Services
- Web · CRM · PPC · SEO
Resilient Return is a nationwide DOT-qualified SAP provider that helps safety-sensitive employees return to work after a drug or alcohol violation. Led by Karishma Sarfani, a licensed and highly credentialed counselor, the program offers expert evaluations, treatment recommendations, and follow-up services.
The organization provides a streamlined process, multilingual support, and a strong focus on compliance — guiding clients across the U.S. and Canada through every step of the return-to-duty process.
A national program on a local-shop website.
The company faced an outdated website that was difficult to navigate and lacked mobile optimization, creating a poor user experience. The site made it hard for clients to trust the services or book evaluations, with no clear pathways to key information.
There was also no system to manage clients through their entire journey, from intake to completion — and the organization wanted to increase qualified traffic through paid advertising.
- Build a user-friendly, mobile-optimized website
- Simplify online booking and client management across the full program journey
- Launch targeted paid ad campaigns to drive high-quality traffic and conversions
- Strengthen SEO to attract clients across all 50 states and Canada
A full digital transformation.
Four services rebuilt the program's entire funnel — site, CRM, paid media, and search.
Website Design & Development
A complete redesign with a clean, intuitive layout prioritizing clarity, easy navigation, and mobile responsiveness. Content simplified around key services and CTAs, with an online checkout system integrated for direct service purchases.
Explore service 02Healthcare CRM
A customized CRM for smooth client onboarding, paperwork management, and interaction tracking from intake to completion — plus chatbot and call-center automation for 24/7 communication and reduced manual workload.
Explore service 03PPC Marketing
A strategic Google Ads campaign with keyword analysis filtering underperformers, and Performance Max campaigns expanding reach across Google's full inventory for both DOT and non-DOT audiences.
Explore serviceResults in the first 6 months.
Measured over the first 6 months following the campaign and CRM launch.
Timeline · first 6 months after launch
Where they rank now.
Page-one dominance for the DOT SAP terms drivers search nationwide.
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